Dr. Timothy McNichols

Dr Tim McNichols, BA (UCLA), MSc (South Bank Univ London), Ph.D. (Trinity College Dublin) is a lecturer in the Department of Technology & Psychology at IADT in Dun Laoghaire, Dublin, Ireland. Tim is chairperson of the 5th Irish Game-Based Learning (iGBL) Conference being held in June 2015. His research has been published in various business and Information systems journals (Decision Sciences, IJTM, IJNVO, IJLC, IJM), book chapters and conference proceedings. Tim has consulted on Enterprise Ireland and industry projects involving digital trading card games, gamification in project teams, consumer behavior analysis and social media strategy. His teaching interests include Research & Innovation, Consumer Cyberpsychology and Digital Media Entrepreneurship. He employs a variety of game-based teaching and learning methods using Unity 3D and online business simulations. Previously, he was awarded the Government of Ireland IRCHSS Senior Research Scholarship. http://ccta.iadt.ie/staffcv.php?staffid=8

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